KNITTY GRITTY
Photography by: Britta Wichary
Knitty Gritty is a sustainability concept publication inspired by the “Make do, and Mend” campaign from the British clothing ration during WWII.
I wanted to provide people with the knowledge and tools to “Make Do, and Mend” the clothing that already exists in their wardrobes. By teaching others to take care of their garments and buy smarter instead of faster, we not only help combat excessive waste produced by the fashion industry, but we also build more positive and long lasting relationships with our clothing.
Created by: Taylor Biccum
To learn more about Knitty Gritty, please click here!
KNITTY GRITTY
PUBLICATION
KNITTY GRITTY GALLERY
Shot by Britta Wichary in North London at Hampstead Heath, the story of Knitty Gritty’s from the ground up approach comes to life in this visual story.